So what is GenM?
GenM is a powerful collective of brands, retailers and manufacturers. And we are proud to be a partner.
There are 15.5 million menopausal women in the UK, and 1 billion globally, in a life transition that can last up to 15 years.
Yet, as found in GenM’s Invisibility Report, their needs are underserved and overlooked, and they feel invisible.
The menopause impacts every woman and is a life transition can last up to 15 years. 48 signs equals 48 reasons and opportunities to deliver a better lived experience to you our customer.
The MTick is the universal symbol to help women shop for menopause-friendly products
with confidence. It is a certification awarded to products that meet robust criteria to demonstrate
effectiveness in supporting one or more of the 48 recognised signs of menopause. These include:
● Claims backed by authorised medical, cosmetic or health claims with robust scientific evidence
● Clinical or user trials with menopausal women showing statistically significant results for one
or more of the 48 menopause signs
● Functionality or materials shown to support a menopause-related need through independent testing.
The MTick exists to bring greater visibility, choice and trust to the menopausal consumer through
effective signposting and education. It has been designed to help identify products that have
undergone assessment for their suitability to support one or more of the signs of menopause,
providing a trusted symbol to those shopping for products to support their menopause journey.
This responds directly to consumer need. Our 2025 Inclusivity Report found:
● 94% of women want to shop for menopause-friendly products
● 81% of women report negative shopping experiences
● 82% value a dedicated menopause-friendly category
● Only 1 in 3 women feel menopause-friendly products are clearly signposted
GenM - home of the MTick.
So what do we mean by ‘menopause friendly’?
The MTick empowers women by making it easier to shop menopause-friendly products with confidence.
Every MTick product must complete a robust application process, with provision of evidence to demonstrate how it eases, relieves, and supports any of the 48 symptoms and signs, empowering women with choice to manage her menopause, her way.
So what are the 48 signs?
No two women’s menopause is exactly the same, but most will experience at least one of 48 signs at some point – during perimenopause, menopause, or post-menopause meaning we have the correct products to support you.
