Recognise
Identify Products That Are Menopause Friendly At A Glance. Identify Products That Are Menopause Friendly At A Glance
THE MTICK
Proud To Be A PARTNER GENM
GenM is a powerful collective of brands, retailers and manufacturers. And we are proud to be a partner.
What Is MTick?
The MTick® makes it easier to identify products that have been recognised as menopause-friendly, helping you search, source and shop with greater confidence.
At SunVit-D3, we're proud to be part of the movement helping make menopause more visible, understood and easier to navigate.
So what is GenM?
GenM is a powerful collective of brands, retailers and manufacturers. And we are proud to be a partner.
There are 15.5 million menopausal women in the UK, and 1 billion globally, in a life transition that can last up to 15 years. Yet, as found in GenM’s Invisibility Report, their needs are underserved and overlooked, and they feel invisible.
The menopause impacts every woman and is a life transition can last up to 15 years. 48 signs equals 48 reasons and opportunities to deliver a better lived experience to you our customer.
The MTick is the universal symbol to help women shop for menopause-friendly products with confidence. It is a certification awarded to products that meet robust criteria to demonstrate effectiveness in supporting one or more of the 48 recognised signs of menopause. These include:
- Claims backed by authorised medical, cosmetic or health claims with robust scientific evidence
- Clinical or user trials with menopausal women showing statistically significant results for one or more of the 48 menopause signs
- Functionality or materials shown to support a menopause-related need through independent testing.
The MTick exists to bring greater visibility, choice and trust to the menopausal consumer through effective signposting and education. It has been designed to help identify products that have undergone assessment for their suitability to support one or more of the signs of menopause, providing a trusted symbol to those shopping for products to support their menopause journey. This responds directly to consumer need. Our 2025 Inclusivity Report found:
- 94% of women want to shop for menopause-friendly products
- 81% of women report negative shopping experiences
- 82% value a dedicated menopause-friendly category
- Only 1 in 3 women feel menopause-friendly products are clearly signposted
Why does the MTick matter
Menopause is different for everyone. That's where the MTick comes in.
There are 48 recognised signs of menopause, ranging from hot flushes and sleep issues to changes in skin, mood, energy, joints and more. Not everyone experiences the same signs, and everyone's journey is unique.
With so many products available, knowing which ones are relevant to menopause can sometimes be difficult.
Discover
Find Products Designed Or Supported To Help With Specific Menopause-Related Needs
Choose With Confidence
Make More Informed Choices When Searching For Products To Support Your Individual Journey.
SunVit-D3 and the MTick
Supporting women through every stage of menopause
At SunVit-D3, we believe that better understanding leads to better choices.
That's why we're proud to be associated with GenM and the MTick, helping make menopause-friendly choices more visible and easier to navigate.
When you see the MTick® on a product, you have a clear sign that the product has been recognised through GenM's menopause-friendly certification process.
Who are GenM?
GenM is the menopause partner for brands. They are on a mission to improve the menopause experience for everyone by transforming how brands respond to this life stage, driving the conversation forward, and introducing the pioneering MTick.
Discover the GenM Menologue
Join the conversation. Access expert advice, real stories, and discover more brands committed to making menopause a better experience.
The 48 signs of menopause
Menopause isn't just about hot flushes.
There are 48 signs of menopause, and they can affect different parts of your body, mind and everyday life.
From brain fog and fatigue to joint pain, sleep issues, changes in skin and vaginal dryness, every menopause experience is different.
Understanding the signs is an important part of understanding your own journey.
What does “menopause-friendly” mean
A menopause-friendly product is one that meets the criteria set by GenM and can help support one or more of the 48 signs of menopause.
Products applying for MTick certification go through an assessment against specific menopause-friendly criteria. These criteria can include:
Science-Backed
Claims backed by authorised medical, cosmetic or health claims with robust scientific evidence.
Tried & Tested
Clinical or user trials with menopausal women showing statistically significant results.
Purpose-Designed
Functionality or materials shown to support a menopause-related need through independent testing.
Menopause is personal.
Your choices should be too
Every menopause journey is different.
Whether you're looking for support with one sign or several, understanding your options can help you make choices that work for you.
Explore SunVit-D3 and discover products designed to support your health and wellbeing.
Look For MTick
Making menopause-friendly choices easier
When you're looking for products to support your menopause journey, look for the MTick®.
It's a simple way to recognise menopause-friendly products and discover choices that have been assessed against GenM's criteria.
More visibility. More choice. More confidence.